Live · Cloudflare edge · 0ms latency

The character
your players
actually want.

Whitelabel conversational character for iGaming. One script tag, three days of dev — your players get a persona, mission engine, in-chat games and gamified rewards. The widget on the right is running right now.

▸ Open live sandbox🎮 Standalone experience
3 DAYS
Operator integration
+30%
Retention lift target
€0
Infra cost MVP
∞
Skins per operator
LIVE · INTERACT

↑ Click 🎯 Missions or 🎁 Rewards

★ Engine

Mission engine

Multi-event triggers (AND / OR), audience targeting, time windows, A/B testing, and a visual journey builder that orchestrates every player interaction in real time.

journey builder · live
⚡ session_start
⏱ wait 5s
💬 "Yo {name}, welcome in."
◆ if level >= 3
🎁 €50 reload
◆ if first deposit
🎯 first_deposit
★ Character

AI Character Generator

Pick a vibe, pick a business goal, pick a target audience. Sidekick generates a complete brand persona — name, lore, voice, 6 narrative missions, audience-tuned canned messages with appropriate slang. From blank to brand in 90 seconds.

12345
✓ Reading brief
✓ Cross-referencing demographics
✓ Drafting persona & lore
⋯ Generating narrative mission arcs
○ Composing canned messages
★ Widget

In-product chat that doesn't suck

Mr Gamble Gang-style hero video, scripted dialogue (no LLM, no PR risk), clickable narrative missions, in-chat slot launcher, compliance-safe RG guardrails. Drops into any operator site via one script tag.

MR GAMBLE · LIVE
Yo Liam.
You're LV 3 · MADE MEMBER, 130 XP from the next level.
The Value ACCA1/1
"Singles are for amateurs. Stack three legs minimum and we'll talk."
★ €10 FREE BET
★ Templates

12 industry-tested journey templates

First-Timer Welcome · Lapsed VIP Win-back · Christmas Challenge · Weekend Sport Warrior · KYC Nudge · Cooling-off Recovery · Birthday · Cashback Monday · Slot Explorer · High Roller Concierge · Live Casino Night. Clone, customize, ship.

🔍 Search templates…
AllOnboardingRetentionSeasonalSegment
👋
First-TimerOnboarding
🎄
Christmas 12-DaySeasonal
💎
Lapsed VIPRetention
⚽
Weekend SportRecurring
🎮
Young Adult CryptoSegment
🪪
KYC NudgeCompliance
★ Open

Bring your own CDP

Native support for Segment, mParticle, CloudEvents and direct API. Stripe-style HMAC-signed webhooks. JWT signed identify. Zero vendor lock-in — your event taxonomy stays portable.

Integration modes
SegmentAuto-forward from your workspaceRECOMMENDED
mParticleMobile CDP integration
CloudEventsCNCF standard · Kafka / EventBridge
Direct APIcurl / fetch / your backend
POST /api/v1/events
Authorization: Bearer sk_xxx
{ "userId": "p_x", "event": "deposit_made", "amount": 50 }
★ PILOT RESULTS · Q2 2026

Casino pilot data, not promises.

+24%
Day-7 retention vs control cohort
+€12.40
ARPU lift in 14 days
3.2×
Mission completion vs control
€2,100
Net incremental revenue · per 1k MAU · weekly
5,200-player A/B test · 2 weeks · Casumo-style mid-market operator · p<0.01 significance
★ Why operators care

CAC is up.
Retention is down.

Acquisition costs €100-400 per player. Day-30 retention sits below 30%. Static gamification, push notifications and live chat haven't moved the needle in years. Sidekick adds the missing layer: a brand persona that actually talks to your players in-product.

★ The gap
Conversational characters are missing in iGaming.
Smartico does gamification ($500M+). Future Anthem does AI personalization (backend). Optimove does email/SMS. Nobody puts a character in your players' chat. We do.
★ Whitelabel
One product, every brand.
Casumo has 'Cas'. Bet365 gets 'Den'. Your brand gets its own persona — name, look, voice, missions, palette. All configured from the Sidekick dashboard.
★ Compliance-first
UKGC + Spelinspektionen ready.
Built-in responsible gambling guardrails. Soft thresholds, deposit warnings, RG redirects, AI character disclosure. Scripted character (no LLM, no PR risk). Audit-friendly.

Want to see it move?

Fire bets, deposits, slot plays. Watch the character react in real-time. Watch the engine work. Watch your player journey through a fully-instrumented brand persona.

▸ Open sandbox⚙ Operator dashboardView pricing