★ Pricing

Plans built for operators of every size.

From 5k MAU pilot to enterprise rollout. Pay only for active players, no setup fees, no engagement event caps.

Starter
€500/month
Pilot mode. Get live in days.
Start 30-day free trial
  • Up to 5,000 MAU
  • 1 character pack
  • Up to 10 missions
  • Up to 3 journeys
  • Direct API + Segment integration
  • Email support · 48h SLA
  • Standard compliance toolkit
★ MOST POPULAR
Pro
€2,000/month
Most popular for mid-market casinos.
Start 30-day free trial
  • Up to 50,000 MAU
  • Unlimited character packs
  • Unlimited missions
  • Unlimited journeys
  • A/B testing on journeys
  • Custom event mapping
  • Webhook HMAC + retry
  • Slack support · 24h SLA
  • GAMSTOP / Spelpaus / CRUKS sync
Enterprise
Custom
Tier-1 operators · multi-brand · custom SLA.
Talk to sales
  • Unlimited MAU
  • Multi-brand workspace
  • Dedicated CSM + onboarding
  • White-glove integration support
  • Custom SLA (99.99%)
  • Single-tenant edge deployment option
  • Custom data residency (EU / UK / NA / APAC)
  • Custom contracts (DPA, SOC 2 attestation)
  • On-call engineering pairing
★ Compare

Feature by feature.

StarterProEnterprise
Monthly Active Users (MAU)5k50kUnlimited
Character packs1UnlimUnlim
Missions10UnlimUnlim
Journeys3UnlimUnlim
A/B testing
Custom event mapping
Webhook HMAC signing
Webhook retry policy10×Custom
Self-exclusion sync (GAMSTOP/Spelpaus)
Affordability check (UK 2026)
Audit log retention30 days1 yearCustom
Data residencyEUEUEU/UK/NA/APAC
Support channelEmailSlackDedicated CSM
SLA48h24h< 4h · 99.99%
OnboardingSelfGuidedWhite-glove
SOC 2 / DPAStandardCustom
★ FAQ

Common questions.

How is MAU defined?

A Monthly Active User is any unique player whose userId fired at least one event in our system within a calendar month. Inactive players don't count.

What happens if we exceed our MAU limit?

We don't cut off service. We send an alert and bill the overage at €0.05/extra MAU on Starter, €0.02 on Pro. Most overages are < 10% of plan.

Do you charge per event?

No. Events are unlimited on all plans — bet, deposit, slot_played, anything. We bill on player count, not event volume.

How long is the free trial?

30 days, no credit card required. Full Pro features for evaluation.

Where is data hosted?

Cloudflare D1 in EU region by default. Enterprise can choose UK, NA, or APAC. SOC 2 Type II attestation under review.

Can I migrate off Sidekick?

Yes — full data export via /api/v1/export. We use industry standards (Segment Spec, CloudEvents) so your event taxonomy is portable.

Do you have a partner program?

Yes — system integrators and CRM agencies can apply at partners@sidekick.io for revenue share + co-marketing.

Ready to launch?

30-day free trial · No credit card · Live in days.